AI Insights · Timothy · January 2023
Top 5 iOS Photo and Video Apps in Kenya: Q4 2022 Performance
CapCut, Instagram, YouTube, Snapchat, and Google Photos showed varied performance in Kenya during Q4 2022. Sensor Tower provides detailed insights into their trends.
In Q4 2022, the top five photo and video applications on the iOS platform in Kenya—CapCut - Video Editor, Instagram, YouTube: Watch, Listen, Stream, Snapchat, and Google Photos: Backup & Edit—exhibited diverse trends in downloads, revenue, and active users.
CapCut - Video Editor saw a notable rise in weekly downloads, starting from approximately 1.4K at the beginning of the quarter and peaking at 4.9K by the end. The app's weekly revenue remained minimal, with a few spikes reaching up to $20. Active users steadily increased from about 10.7K to 22.6K over the quarter.
Instagram maintained a consistent download rate, fluctuating between 1.9K and 2.5K weekly. Revenue for the app varied slightly, with a peak of $79. Active users showed a gradual increase from around 107K to 115K.
YouTube: Watch, Listen, Stream experienced stable download numbers, fluctuating between 1.8K and 2.9K weekly. The app did not generate any revenue during this period. Active user numbers remained robust, growing from 484K to 505K.
Snapchat had a steady download trend, with weekly numbers ranging from 1.6K to 2.3K. Revenue saw some fluctuations, peaking at $199. Active users increased from approximately 118K to 128K throughout the quarter.
Google Photos: Backup & Edit had a consistent download rate, with weekly downloads ranging from 900 to 1.1K. Revenue remained relatively stable, with weekly figures between $600 and $930. Active users exhibited a slight upward trend, growing from around 30.7K to 34K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
